As a savvy estate agent, you know that effective marketing can make all the difference in driving up buyer interest and closing sales at premium prices.

But according to digital marketing expert Giles Redford, most agents are missing a crucial piece of the puzzle - optimizing the property advert itself.

In a recent interview, Redford pulled back the curtain on the strategies he uses to help his clients maximize views and attract serious, qualified buyers.

From leveraging keyword-rich descriptions to deploying eye-catching photography techniques, Redford outlined a comprehensive framework for crafting estate agency listings that truly stand out in a crowded market.

"The objective of a great property ad is not to sell the house, it's to sell the viewing," Redford explained, emphasising the importance of piquing a buyer's curiosity rather than overwhelming them. Discover Redford's top tips for fueling a feeding frenzy of interest around your listings and dominating the local market.

Get in touch with Giles via Linkedin