What really maximises the value of your home?

According to Adam Mackay, it's not gimmicks or sales patter—it's hunger, passion, and authenticity.

In the latest Zero BS Estate Agency podcast, Adam delivers a masterclass on what separates mediocre agents from game-changing professionals.

He argues that understanding a seller's unique needs, backed by deep local market knowledge, is key. "Clients don't just want nice promises; they want someone who gets them, who'll tell them the truth—even when it's hard," Adam shares. This ethos extends to walking away when a deal isn't right, a tough but essential part of maintaining credibility and delivering results.

Packed with actionable insights and captivating stories, Adam also challenges the current state of the industry, from bad training to the pitfalls of unregulated practices.

Curious to hear more? Tune in now and discover why this episode is a must for sellers and agents alike.