In this episode, I sit down with Reiss Braniff, one of the sharpest self-employed estate agents in the game. We dive deep into what really maximises the value of a home (hint: it’s not a glossy brochure or Rightmove listing), why Reiss walks away from sellers who won’t listen, and how he built a thriving agency rooted in truth, trust, and delivery.

We talk Purplebricks, pricing strategies, leasehold nightmares, and how being radically honest—especially with buyers—sets him apart. Whether you’re an agent trying to level up or a seller tired of hearing the same empty promises, this is a must-listen.

🔥 In This Episode, You’ll Learn:

• Why the agent—not the marketing—is what really sells the home.

• Reiss’s approach to walking away from overpriced or misaligned sellers.

• How to position yourself as the trusted expert in your area.

• Why transparency with buyers leads to stronger sales outcomes.

• Lessons from Purplebricks and how volume can kill service.

• The power of helping flat owners when no one else would.

• The systems and mindset that earn Reiss 1.5–2% fees with ease.

 

💬 Standout Quotes:

“This isn’t a KPI exercise. I work with sellers who want to work with me.” “I’d rather win two instructions out of ten and actually deliver, than win ten and underperform.” “Anyone can list a property. But can they get it through to completion? That’s where the real work begins.”

 

🎯 Who’s It For?

• Estate agents (new or experienced) who want to operate with more integrity and get better results.

• Sellers trying to figure out who’s full of it and who actually delivers.

• Anyone curious about what great agency should look like in 2025.