In this Zero BS Estate Agency episode, John Savage and Ian Wilkinson break down the truth about launch strategy — the single most important (and most ignored) part of selling a home for maximum value.

Most agents rush the launch. They slap photos online, guess a price, cross their fingers, and hope "the right buyer" turns up. That's why so many properties sit on the market for months and bleed value.

In this conversation, we dig into: • Why a powerful launch creates instant demand • How pricing, marketing, and presentation must work together • The real consequences of a weak or lazy launch • Why agents skip the hard work that actually gets results • The myth of "waiting for the right buyer" • How momentum, timing, and anticipation drive higher offers • What elite agents do differently from everyone else • How sellers can protect themselves in this market

If you want a fast sale, better offers, and complete control of your move, this episode reveals the launch strategy that actually works — and the mistakes that cost sellers thousands every year.

No fluff. No jargon. Just the truth. Instagram @estateagent.ian TikTok @estateagent.ian LinkedIn: https://www.linkedin.com/in/ian-wilkinson-a7427019?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app #homesellingtips #propertyadvice #estateagent #propertylaunch #pricingstrategy #homeselling #propertymarketing #housenotselling #realestatetips #zerobseateagency