Most property deals don't collapse because of interest rates or lenders.

They collapse because buyers aren't properly qualified.

In this episode of Zero BS Estate Agency, John Savage speaks with Emily Franks, an experienced mortgage broker, about the real financial reasons property sales fall apart — often weeks before agents realise there's a problem.

Emily explains why most finance-led fall-throughs come down to valuation issues, poor preparation, or buyers approved on hope instead of lender policy. She breaks down what proper buyer qualification actually involves, why an Agreement in Principle means very little on its own, and how experienced brokers protect deals with contingency planning long before an offer is accepted.

This episode is essential listening for:

• Estate agents who want fewer fall-throughs

• Sellers who want to avoid wasted time and failed chains

• Buyers who want their purchase to actually complete

Straight-talking insight into mortgage finance, risk management, and deal protection — without jargon, hype, or excuses.

Episode Chapters

00:00 Understanding Sale Collapses and Financial Challenges 03:13 The Role of Preparation in Successful Financing 05:51 The Importance of Proper Qualification for Buyers 09:07 Navigating Risks in Buyer Financing 11:59 The Impact of Broker Experience on Deal Success 15:01 The Passion Behind Mortgage Brokering 18:02 Advice for Sellers and Buyers in the Market 20:59 Additional Financial Services Offered by Emily

🎯 For Estate Agents

If you're tired of fall-throughs, weak buyers, and deals collapsing late in the process, this episode explains exactly where most agents go wrong — and what elite operators do differently.

👉 Follow the podcast for weekly no-BS conversations on buyer qualification, deal protection, pricing strategy, and negotiation.

🏡 For Sellers

If you're selling a property, this episode will change how you judge offers. Not all buyers are equal — and the wrong one can cost you months.

👉 Learn how to spot financially solid buyers and protect your sale before you accept an offer.