Most estate agents don't have a marketing problem. They have a clarity problem.

They're posting regularly. They're trying different platforms. They're copying what seems to work for other agents.

And yet… they keep attracting the wrong sellers.

In this episode, I'm joined by Rowan Waller, and we strip estate agency marketing back to first principles — not tactics, not trends, not "post more" advice.

We get into:

• Why "my client is everyone" guarantees average results

• How to define your ideal seller properly (and why this changes everything)

• Why most agents accidentally sabotage their best stories

• How to build authority without bragging

• The 5–5–5 framework that brings structure to your content

• Why likes and views are vanity — and what actually moves the needle

• What to do if you're starting from scratch with no budget and no reputation

This episode isn't about algorithms or hacks. It's about identity, positioning, and intent.

If you want sellers to recognise you as the right agent before you ever meet them — this conversation will change how you think about marketing.

Less noise. More meaning. Better instructions.