Today on the More Cheese Less Whiskers podcast we're talking with Jill Harrington from just outside of Williamsburg, Virginia.

Several years ago, she wrote a book called The Lupus Recovery Diet. It was very successful, and she's helped lots of people. Her passion is really spreading the word and helping people adopt a whole food, plant-based diet nutrition program.

We had a really great conversation about the target audience of people who need and want to reverse heart disease. She has a great program that can help people, so my question was, "What would you do? What's the result you can get for people?"

We had a whole conversation around it not being just about the information, but about the execution, and the implementation of that information. Then, rather than looking to reach everyone, we narrowed the focus to her local area, and you'll see how the conversation unfolded to think about a pilot project to prototype, before duplicating her programs all over the country.

You're going to enjoy this episode, especially if you have something that could be packaged as a program to get a result, delivered in a localized market.

Links:

Show Notes: MoreCheeseLessWhiskers.com/090 Scorecard: ProfitActivatorScore.com Email Mastery: EmailMastery.com

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