Many people talk about creating a 'lifestyle business' but few set out to find a business that meets that goal.

Today on the MoreCheeseLessWhiskers.com podcast we're talking with Alexander Tsymarkin from St. Petersburg in Russia.

We had a great conversation. Alex has a very simple business teaching ladies, mothers, who have children how to swim, and it's a really great story because of the way that he intentionally chose the business. How he started by going through the process from a lifestyle perspective, what would be the perfect business for him, and finding the model that met his criteria.

We had a great conversation about the choices he made, and then we came up with some really elegant, simple, repeatable ways to grow his business.

This is a really interesting episode because he really did start with his end in mind.

Links:

Show Notes: MoreCheeseLessWhiskers.com/095 Scorecard: ProfitActivatorScore.com Email Mastery: EmailMastery.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...