In a business where everyone is offering the same service, it’s not so much about what you say, but more about the way you say it.

Today on the MoreCheeseLessWhiskers.com podcast we're talking with Arnold Barzak from up in Ohio, where they have a property management company. They work with condos associations, homeowner’s associations and they take care of all of the property management needs of those units. It's a very interesting business.

We had a great conversation about how to differentiate in a world where everyone is basically offering the same thing, and nobody's happy. It’s a business where there's a lot of resistance to switching management companies, because it's a whole ordeal. So Arnold was really wondering how to breakthrough? What kind of marketing is going to get people to pay attention?

I think you're going to be interested to see where we actually took the conversation, and how much of a difference just one shift in the way you communicate can make.

One shift in a word you use to describe what it is you offer or who it is you're trying to attract can change your whole approach.

I had a lot of fun on this call and I think this is going to be the beginning of a really transformational time for Arnold.

 

 

Links:

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