There is a lot of syndication, or leverage to be found when you start to look at the other relationships your ideal client already has, the people they are already working with.

Today on the MoreCheeseLessWhiskers podcast we're talking with Jerry Levinson, who runs a small family business, as he likes to say, in Arizona. He loves to joke about that because everyone in the family is under five foot six.

Jerry runs a great a carpet and flooring business, that he's driven by marketing. He loves marketing. He's a legitimate marketing lover, and I got to spend three days with him here in Orlando at our Breakthrough Blueprint event last week, and then today we're doing the podcast. It's usually the other way around. People come on the podcast and then come to a Breakthrough Blueprint, so it’s fun to do it the other way around, and have this conversation on the back of the event.

As you're listening, you'll hear how we really start to think about developing the program he's got, a program that focuses on a specific segment of the market, people who are selling their homes need to get new carpet but can't afford to do it right now. They'll help them get the carpet right now but pay for it from the proceeds of closing the sale.

We get the idea down to the core. We're looking for the scale-ready algorithm. How can we connect with people who Jerry’s perfect customers and in that situation through their relationship with the real estate agent?

We had a great conversation and I think you're going to see there's a lot of stuff that’s applicable to similar situations in other businesses, especially if you're looking to create something you can syndicate.

 

Links:

Show Notes: MoreCheeseLessWhiskers.com/099
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