Today on the More Cheese Less Whiskers podcast we have a great conversation with my friend Eelco de Boer.

Now I first met Eelco several years ago when he came to a Breakthrough Blueprint event I was doing in London, and since then we've become great friends. We do a joint event together in Amsterdam every July now, and he is just a genius. I just love everything he's about. We're philosophically, completely align on everything marketing and lifestyle, and taking a lifestyle approach to using our business to support our ideal lifestyle.

This time we met, we decided to start a podcast of our annual get together, and this conversation is one of those. We recorded at Eelco's… I hesitate to call it an office because it's really more of a creative space than anything, but we had a great conversation, just to catch up and share all the things that are going on, and what our observations are about marketing today.

The idea is, this will be a series that goes for 25 years as we're committed to doing our event in Amsterdam every year. So, much like I do with James Schramko when I go to Australia, this is a great kind of 'check in' with people who are aligned, in another part of the world, observing the marketing environment.

I love that we get to talk about and share our common love of marketing, business, entrepreneurship, lifestyle, and I think you're gonna really enjoy this conversation.

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