The skilled craft aren't just part of the project, they're the heroes who make the money, fund the paychecks, and carry the work with their bodies. In this episode, Jason challenges the industry's habits that disrespect workers and lays out practical ways leaders can rebuild trust through humility, service, and real support. You'll hear a field story about jumping in with the crew during a tough concrete placement and how that simple act of solidarity transformed the job into a true team effort. This is a direct call to change your mindset, your systems, and your daily behaviors so the craft are treated like the priority they deserve to be.

What you'll learn in this episode:

• Why the skilled craft are the real value-add and why they should be treated as the heroes on site
• How humility and service (picking up trash, helping in the field) build instant rapport and trust
• Why clean bathrooms, lunchrooms, parking, and jobsite conditions are non-negotiable signs of respect
• How to organize communication and office systems around the field not around management convenience
• Daily leadership habits that prove respect: eat lunch with craft, ask for advice, and actively serve crews

If the craft truly became your #1 customer, what would you change on your project site this week?

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Also, here are links to our YouTube Channels:

· Jason Schroeder YouTube Channel: https://www.youtube.com/channel/UC4xpRYvrW5Op5Ckxs4vDGDg

· LeanTakt YouTube Channel: https://www.youtube.com/c/leanTakt

· LeanSuper YouTube Channel: https://www.youtube.com/channel/UCzQDevqQP19L4LePuqma3Fg/featured

· LeanSurvey YouTube Channel: https://www.youtube.com/channel/UC-Ztn3okFhyB_3p5nmMKnsw