Today on the More Cheese Less Whiskers podcast we've got a real treat. We're going to be talking with my friend Bedros Keuilian, the founder and operator of Fit Body Boot Camp, a very, very successful fast growing fitness franchise that is taking the world by storm.

He's built it up to a multi, multi, multimillion dollar company, and in that experience, has learned some great processes and disciplines and approaches that can help anyone apply the same thinking to their business and in his words, man up to take control of all the things you need to do to get the most out of your business and life.

We had a great conversation. His new book is called Man Up. It's available on Amazon or wherever good books are sold and I highly recommend you read it. But first, here's a conversation about what's inside the book and what we can do to help get the word out.

You know on this podcast we always take a marketing approach, so rather than just talking about the book, we talk about the marketing of the book, so you get a behind the scenes look at how we would get the word out, and brainstorm some marketing ideas for it.

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