Today on the More Cheese Less Whiskers podcast we've got something quite different. Normally we have a business owner who has a business up and running, and we apply the 8-Profit Activators to identify the target audience, get them to raise their hand, educate and motivate them, make irresistible offers, and deliver a dream come true result.

Today however, we have Randall Floyd with us who writes books for young adults. He has his first one out right now and he's just getting started with a handful of sales. So we had a really great conversation about how to think of applying the 8-Profit Activators to a fiction book!

This is a really interesting episode and we actually went a little long because by the end of the call, the ideas were just flowing and we'd expanded the idea from just a book into a much bigger vision for the whole of the idea.

I really enjoyed this one and I think you're going to enjoy it too.

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