Show Highlights:

• Root + Beta's niche marketing for John Deere dealer groups and scope of services. [03:35]
• Emerging trend of cross-border M&As in ag equipment. [07:38]
• Potential risks to customer retention during M&A branding. [15:43]
• Why failure to engage staff in the M&A process is a critical PR misstep. [19:57]
• How to plan and execute external and internal M&A communications. [23:39]
• Storytelling to create concurrent legacy and prospective customer buy-in. [27:32]
• Importance of employee training to navigate a reprioritized customer base. [31:02]
• The power of authenticity and highlighting differentiators—not overselling—in post-deal branding. [37:25]

Learn more about Root + Beta at https://rootandbeta.com. To connect with Andrew Levenson on LinkedIn, visit https://www.linkedin.com/in/andrew-levenson/.

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.