Today on the More Cheese Less Whiskers podcast we're talking with Troy Assoignon who's calling in from Spain, but he's traveling all over the world.

He has a great desire to help people creatively. He's very creative. He's got a lot of experience in design, and he couples that with a knowledge and a great aptitude for copy.

When you combine marketing, copy and design, you've got a really great trifecta and you're going to see the evolution here. We started out trying to figure out who Troy works with or who he would like to work with. Then as we progressed in the conversation we get more and more clarity and I think by the end we had nailed down to a very specific outcome, a very specific segment of the market that he can help.

He was really excited about it. I love when we have this kind of outcome and I think this will be a really great conversation if you're in a similar situation, where you can do a lot of things, help a lot of people, but are having a hard time nailing it down to a specific group of people and a specific outcome.

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