Today on the More Cheese Less Whiskers podcast we're talking with Milan Krueger from New Zealand.

Milan has a very special program where he's helping people in New Zealand, young men, 18 to 35 years old who have between 30 and 80 pounds to lose.

That's a specific group, and you'll see as we go through the conversation how we arrived at that very specific articulation of his target audience.

It's great to see that thinking come together. He's had a lot of success and enthusiasm for helping people. In fact, he lost 80 pounds himself and that was a big part in sparking his passion for helping people, young men in New Zealand, do the same thing.

We had a great conversation about the entire 'Before Unit'. About how to set his program up, and how to think about all the profit activators that act together to identify his audience, to get people to raise their hand, to educate and motivate them, and then to make offers so they are ready to get the help he can provide.

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