The Retail Whore

EP138: THE UK SPIN ON MERCHANDISING WITH VERITY DOYLE


Listen Later

This episode is sponsored by Patrick & Company, a wholesale sales agency proudly representing nationally and internationally branded companies. Located in the Dallas Market Center, for over 30 years they have been the go-to source for retailers helping to discover those unique, sought-after, and stylish brands.

Verity Doyle is the owner of Verity Gray Design and a freelance retail designer specializing in retail interiors and visual merchandising. Verity has a creative approach that's always customer focused, making sure the retail space is optimized for sales so the business can operate smoothly. 

Verity lives in Oxfordshire, UK with her husband Paul and two kids, Vinnie and Nola. 2024 will be the 20th year since she graduated from art college and started her career in the creative side of retail. After Verity graduated with her graphic design degree, she cut her teeth working for IKEA where she spent two years as a VM and interior designer.

After leaving IKEA, Verity moved over to the store design side and worked for some retail design agencies and shopfitters for a few years. Missing the shop floor, she then flipped back and forth between visual merchandising and desk-based design work for the last 16 years! Verity says this is what gives her a bit of an edge, as her knowledge of working on the shop floor influences her design work and vice versa.

During Verity’s career, she’s held several positions, including an area VM for JoJo Maman Bebe (children’s wear chain). Up until 2020, she was the Head of VM (for the UK partnership) for Flying
Tiger Copenhagen. Verity joined Tiger when they had only one store, grew with them as it peaked at 45 stores, and spent seven years with them.

Here, Verity shares her career journey and how she landed a full-time career in freelance retail design. She shares what it was like to merchandise for IKEA and how they prepare for a store opening. Michelle and Verity also discuss the strategic ins and outs of merchandising, how the pandemic impacted the UK retail world, and how Verity finds clients as a freelancer.

What’s Inside:

  • Verity’s experience working in merchandising for IKEA
  • A behind the scenes look at merchandising strategies
  • How Verity finds clients as a freelancer

Mentioned In This Episode:
Verity Gray Design Website
Verity Gray Design on Instagram
Verity Doyle on LinkedIn
Verity Gray Design on Pinterest

...more
View all episodesView all episodes
Download on the App Store

The Retail WhoreBy Michelle Sherrier

  • 5
  • 5
  • 5
  • 5
  • 5

5

43 ratings


More shows like The Retail Whore

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,573 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,795 Listeners

Well-Oiled Operations with Stacy Tuschl by Stacy Tuschl

Well-Oiled Operations with Stacy Tuschl

518 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,062 Listeners

She Means Business Show by Carrie Green

She Means Business Show

301 Listeners

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

877 Listeners

Second Life by Second Life

Second Life

2,847 Listeners

Boutique Chat by The Boutique Hub with Ashley Alderson

Boutique Chat

861 Listeners

the bossbabe podcast by Natalie Ellis

the bossbabe podcast

1,955 Listeners

Let's Get Dressed by Liv Perez

Let's Get Dressed

272 Listeners

Savvy Shopkeeper Retail Podcast by Kathy Cruz

Savvy Shopkeeper Retail Podcast

134 Listeners

Climbing in Heels with Rachel Zoe by Cloud10 and iHeartPodcasts

Climbing in Heels with Rachel Zoe

504 Listeners

Financial Feminist by Her First $100K | YAP Media

Financial Feminist

6,285 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,604 Listeners

Rooted in Retail by Crystal Vilkaitis

Rooted in Retail

65 Listeners