Today on the More Cheese Less Whiskers podcast we're talking with Brian Diaz from Long Island, and Brian is a mortgage broker with a great target audience of working with first-time buyers, who are Spanish speaking, and who live in Long Island or the areas right around there.

Brian's building relationships with real estate agents he can collaborate with to help these clients get homes using grant programs, and it's a really great, well thought out system, and you're not going to believe some of the numbers, the lead costs he's getting because it's such an on-target campaign.

This is what happens when you are really specific and compelling in your messaging with your audience, and we talked about the longevity of this approach and the real value of being in it for the long term.

We had a great conversation, and you're really going to enjoy it.

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