Today on the More Cheese Less Whiskers podcast, we're talking with Adam Curran, a financial advisor who owns a nice financial advisory firm in Charleston, South Carolina.

They have a really unique way of generating business using a radio show. He's syndicated on a lot of different radio stations, and we ran through all of the numbers about how the economics of something like that work.

We dissected the roles each part of this strategy is playing; using books as a lead generator, and the purpose of a podcast or a radio show as a distribution channel and lead conversion tool. We had a really great conversation, and there's a lot of potential in this idea, and a lot of opportunity for Adam to really capitalize on the tremendous and profitable foundation he's built.

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