What are you withholding from your clients, and how much is it costing you? In this episode, Jason unpacks Patrick Lencioni's Getting Naked, a model for naked service that overcomes three fears: losing the business, being embarrassed, and feeling inferior. You'll hear the story of an arrogant curtain wall contractor who lost a project the moment the PM opened his laptop and started checking emails, learn why asking dumb questions and celebrating mistakes builds trust faster than perfection, and discover why giving away the business and doing the dirty work wins more work than any PowerPoint presentation. This is about transparency, humility, and human-to-human connection, not manipulation.

What you'll learn in this episode:

• The three fears that prevent naked service: fear of losing the business, fear of being embarrassed, and fear of feeling inferior

• How to overcome fear of losing the business by entering the danger, telling the kind truth, consulting instead of selling, and giving away the business

• Why asking dumb questions, making dumb suggestions, and celebrating mistakes creates safe environments and builds rapport

• How to honor the client's work, make everything about them, do the dirty work, and take a bullet, even if it means helping with the groundbreaking

• The PM who opened his laptop and started answering emails the moment a contractor said, "You just need to hire us"

Don't your clients deserve to work with transparent, honest, open, safe people? Use this model if you are that and if you're faking it, please don't sour it for the rest of us.

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Also, here are links to our YouTube Channels:

· Jason Schroeder YouTube Channel: https://www.youtube.com/channel/UC4xpRYvrW5Op5Ckxs4vDGDg

· LeanTakt YouTube Channel: https://www.youtube.com/c/leanTakt

· LeanSuper YouTube Channel: https://www.youtube.com/channel/UCzQDevqQP19L4LePuqma3Fg/featured

· LeanSurvey YouTube Channel: https://www.youtube.com/channel/UC-Ztn3okFhyB_3p5nmMKnsw