Sustainable beauty is a term laden with grand visions and vague concepts. It is enough to scare off even those indie beauty brands wanting to do their best to reduce their carbon impact and waste.

Unraveling sustainability as a small business is complex, so imagine our excitement at coming across a new platform aimed specifically at making sustainability a simpler process for small beauty and wellness companies to navigate.

In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier talks to Anisha Gupta, chemical engineer, sustainability expert and co-founder of Bluebird Climate, a climate-tech firm handholding small beauty companies in their mission to decarbonise their operations and make lifecycle assessments of their products. Based on low-cost access to their transparent benchmarking tools, Bluebird believes that it doesn't have to be complicated to tell a sustainability story.

If sustainability has been on your mind, and whether your beauty business is pre-launch, a start-up or established, this is an episode to help you get going on your brand's sustainability journey.

To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.