Today on the More Cheese Less Whiskers podcast, we're talking with Darren Kirby all the way from the UK.

Darren does something pretty neat. He works with dads as his target audience, but dads who want to be fit, energetic, and have the extra energy they want to really enjoy their life, play with their kids and be there for their family.

We talked a lot about the idea of gathering that very specific target audience and creating the tools that allow them to identify themselves as the person he's trying to reach.

We talked about the idea of creating some activators or a manifesto that will help dads identify where they are, and what they need to work on to really live this energetic life.

This was a great conversation. I really enjoy it when people are crystal clear on who their target audience is because it unlocks the conversation about building that audience, communicating with that audience, and leading that audience to the next steps.

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