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In this episode, Mike Kitko and Ashley Mae Fernandez dive into the powerful tools of soul sciences, including astrology, human design, and gene keys. Ashley, a fractional CMO and brand messaging strategist, explains how these tools are used to help entrepreneurs align their messaging with their authentic energy. The conversation weaves through the importance of speaking directly to the right audience, aligning with your true purpose, and how understanding these systems can lead to transformational results in life and business. The duo also reflects on personal journeys, the value of vulnerability, and the deep insights that these sciences can offer for personal and professional growth.

Key Takeaways:

1. Soul Sciences for Business: Ashley explains how astrology, human design, and gene keys help entrepreneurs align their messaging with their innate energy to attract ideal clients and create authentic, effective content.
2. Authenticity Sells: When you align with your authentic self, you naturally become more attractive to the right clients. This often results in clients being "pre-sold" without the need for a hard sell.
3. Importance of Messaging: The episode emphasizes the need to speak to the audience that resonates with your energy, rather than convincing people who aren't a good fit.
4. Depth in Relationships: Both Mike and Ashley highlight the importance of deep connections with clients. Mike mentions that he works best with clients who are willing to go deep quickly, embracing vulnerability and openness.
5. Transformation through Soul Sciences: The conversation explores how astrology and human design reveal insights about one’s true nature and potential, helping people step into their power and live with greater alignment and purpose.

Notable Quotes:

• Ashley Mae Fernandez: "When you are in that authentic self and you're expressing yourself that way, you are just so attractive. You end up calling in clients who are energetically aligned with what you do."
• Mike Kitko: "As soon as I saw an element of truth in human design, I dove in the pool. It helped me understand who I always knew I was, but now I can fully embrace it."
• Ashley Mae Fernandez: "There’s no better way to feel inadequate or imposter syndrome than working with clients who are not a great fit."

Music Credit: "What's Left of Me" by Wes Hoffman & Friends

Links and Resources:

Ashley Mae Fernandez website
Ashley Mae Fernandez on Facebook

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