Today on the More Cheese Less Whiskers podcast we're talking with Cheryl Pinkard from New York, where she is in a very unique position of being able to deliver a result, a very particular result, for a very particular group of people.

Now before you listen to what she does, it's more important to remember that this is exactly the same situation all coaches, consultants, service providers are in right now. Regardless of how unique or not your business is, you have the ability to deliver or show somebody how to get a result.

You'll hear in this episode that often the biggest frustration is that you spend a lot of time convincing people you can do it and showing them how to do it, rather than being able to deliver the result for people.

So we had a great conversation looking at the different models, or ways to present your outcome, and the psychology of how people think about buying the result rather than the service.

You're going to enjoy this episode. There is a lot to take from it no matter what sort of advice or coaching or service you offer to other people.

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