Today on the More Cheese Less Whiskers podcast, we're talking with Paul Baeppler from Cleveland, where he's a private investigator.

Have you ever wondered if someone was spying on you, or thought there was a hidden camera watching you, and listening to your conversations? Well, apparently, that's big business, and Paul has a way to help people in that situation.

He does it all the time in person, helping businesses and individuals who are concerned about being surveilled, but now he has a system that can help individuals anywhere, not just locally in Cleveland.

We talked about the psychology of how do you get into the conversation that's going on in the mind of the person who is suspicious or suspects they are being followed, tracked, or spied on in some way?

So we walked through a really great breakdown of how to apply the 'Before Unit' profit activators to this challenge, starting with who's our target audience, what's the thing that's going to get them to raise their hand, and how can we start the conversation?

This conversation was a lot of fun, and I think we hatched a really actionable, practical plan that, if you listened to the ideas behind it, will apply to whatever you're doing as well.

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