Today on the More Cheese Less Whiskers podcast, we're talking with Lawrence Neal, who's calling in from Ireland, where he helps personal trainers grow their business.

He has a nice membership community, and we talked about the difference between growing something organically and growing something with paid advertising.

It really comes down to the velocity you can gain from paid traffic and the access you have to a bigger volume of people, so we talked about how to safely do that in a way that helps you figure out the right way to get people on board.

We talked about the different philosophies of people trying something on a free trial basis, and I think if you're in that kind of situation, where a free trial is a practical way for people to trial your service, you're going to enjoy this episode.

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