Today on the More Cheese Less Whiskers podcast, we're talking with Kevin Kennedy from Bergen County in New Jersey, where Kevin and his wife Deirdre have a great fitness studio.

Like most studios, they have a certain number of sessions they run each week that they're looking to fill, and we had a great conversation about the model of think about it like a hotel, with available rooms (sessions) that if not filled, are perishable.

We talked about the reality that every one of his clients or potential clients is really within a three-mile radius of where he is right now, and we outlined an idea for focusing on becoming 'Three Mile Famous' and target all the people in his chosen avatar.

We dialed in on Facebook as the mechanism because you can specifically target exactly who you're looking for and target the messaging directly to them.

I really enjoyed this conversation. We left Kevin with some homework I'll keep you posted on how it all unfolds.

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