Today on the More Cheese Less Whiskers podcast, we're talking with Heather Prestanski from Ontario, Canada, where she runs a great design business.

Heather's an interior designer who helps people get the best designs and the best outcomes when they're remodeling their home. It's become a very successful business, and although she's been in the industry for some time, this new business, so we talked a lot about target markets and an approach to making sure she's establishing a brand.

You'll hear how we define that term to resonate in the minds of the people who happen to live within a radius of Windsor, Ontario, where she's focused, and we also talked about some very specific target audiences and how to really stand out to a very specific group of people.

As we describe in our Profit Activators, this is really a plan to dominate your category.

I really enjoyed this conversation. There's so much potential in this business, and I you're going to get a lot of ideas from it.

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