Today on the More Cheese Less Whiskers podcast, we're talking with Doug Spurling from Kennebunkport Maine. Yes, that Kennebunkport, the presidential, notorious compound of the Bush family.

It turns out Doug has some pretty great businesses going up there, including a personal training business, he coaches other people who own personal training businesses, and he has a budding hospitality consulting business. So he's got a lot going on.

We talked about this idea of using your business as the ’N of one study' for something you're going to duplicate. It's an ongoing theme I have: if you can create something you can document and then do again and again in syndication, you've got something pretty cool and scalable.

We had a great conversation, and there is a lot here for you to take away.

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