Today on the More Cheese Less Whiskers podcast, we're talking with Michael Barrett from right here in Florida.

Michael is in a very interesting position that I think a lot of people find themselves in. He's taken the time to go through many different marketing courses, but he's struggling with that first step common to all of them. Deciding who your customers are.

So, we started out with a great conversation about how do you select a single target market and how do you choose your niche, but then turned to a conversation about why that's difficult for people. We talked about his Kolbe Index, Myers Briggs as a personality indicator, and it really came down to a conversation about understanding these baseline things, and what do you really want for your life? What is 'a perfect life' for you?

This is a really great perspective on the problem, and you're going to enjoy the conversation if you've ever wondered, is this really what I'm supposed to be doing here?

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