Today on the More Cheese Less Whiskers podcast, we're talking with David Scott from Maryland.

David's a personal trainer, he's been helping people for many years, and he has an audience he wants to serve of men in their 40's and 50's who are starting to, as he calls it, fend off father time.

We talked a lot about the needs of people in this area. He already has a lead magnet that's gathering leads for around $2, so we talked about how to treat that engagement, nurture the opt in, and try and engage with as many people as he can, to ultimately think through what is it we're ultimately going to be able to help these people with.

Once you crack the code of understanding the conversation, then you can scale it.

This is a great call to think through this exercise, and about the needs of one particular audience.

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