Today on the Listing Agent Lifestyle podcast, we're talking with Martin Zvolensky, all the way from Switzerland, and Martin has an incredible story.

He moved to Switzerland and, through a series of events, ended up starting an eco-cleaning service, and we talked about the differentiation needed when you're doing something that provides intangible benefits.

We had a great conversation about the kind of things you need to be thinking about if you're an alternative solution for people, and there are a lot of great ideas you can apply to your business too.

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