Today on the More Cheese Less Whiskers podcast, we're talking with return guest, Jeff Moore from California. He has been a longtime friend. He's been around since the very earliest days of the I Love Marketing podcast and was one of the early guests here on More Cheese Less Whiskers.

Jeff had a lifetime of experience in the seafood business. If you ordered any kind of fish in a restaurant, it probably came through him. He built great relationships over the years, and now, after that company sold, he started and quickly grew a new business based largely on those relationships.

This was a great conversation looking at all the ways he's developing this new business. We talked a lot about the value of his 'After Unit' business and ways he can maximize that.

We went on to talk about his 'Before Unit.' He has a limited number of visible prospects he can work with, and this is the case for many B to B businesses, where you can identify the manageable number of potential clients you need to approach to be successful. So we talked about ways to establish a relationship with those people and look to make inroads and build that relationship over a longer period of time.

If your business is in a similar situation, there are a lot of ideas here to dominate that visible audience.

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