Today on the More Cheese Less Whiskers Podcast, we're talking with Geoffrey Fullerton, all the way from Jamaica.

Part of his business is as an affiliate for a particular service, and we had a really interesting conversation about his approach to finding people, then building and keeping a dedicated group of users who would benefit from the shrive he's promoting.

It's really an 'After Unit' model of building relationships, as opposed to just being a 'Before Unit' of finding people who want to sign up.

It's a great jumping-off point because we went on to talk about how to differentiate yourself and the importance of selecting a single target market that responds to this differentiation.

If you're an affiliate of any product or service, this is a good model to think about how you can add value to the basic tools that people are using.

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