Today on the More Cheese Less Whiskers podcast, we're talking with Rene Floyd from Perris, California, and Rene has a wonderful business helping people make their beautiful, curly, wavy hair look even better.

Rene's a retired hairstylist who's developed her own products and methods to help people, and I love her single target market focus. She's got great products, and she has a great business, so we talked about overlaying the idea of a before, during, and after unit on to what she's doing, and found that a lot of her business is actually in the after unit.

That's really where a business like this is.

When you have a business where you solve an ongoing problem or provide an ongoing solution for someone, and you create an experience they love, they have an opportunity to come back again and again and again.

That's your great opportunity to build an amazing business.

We ended by talking about the before unit, acquiring brand new business and thinking about how much you would cheerfully pay to develop a new customer, and we had a great little breakdown of how to think about business in that way.

This is a great episode, especially if your business had the opportunity to build relationships with clients in this way.

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