Memberships, Launches and Communities with Sandra De Freitas

EP208 MLC: Reignite & Refresh: The Membership Strategies You Need for Today


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Wow, today I’m feeling so excited to share something I’ve been working on for months, and I can hardly believe it’s finally ready to announce. If you’ve been in the memberships space for a while, you probably know exactly what I mean when I say things have changed. What used to work – big flashy launches, super-involved content calendars, and those non-stop “go live” calls – just isn’t landing like it used to. Members are more selective, engagement is harder to spark, and even the creators (myself included!) are feeling the content fatigue.


But here’s the really good news: membership models aren’t dead, not by a long shot. People are still joining and staying, when things are done right. That’s exactly why I couldn’t wait any longer to share a big announcement: mark your calendar for October 6th through 10th, because my second annual “Memberships What’s Working Now” Summit is coming up—and you’re invited!


This summit isn’t just another line-up of fluffy, recycled strategies. I went out and brought together 30 speakers who are all in the trenches, running real memberships in 2025 (yes, you read that year right—these are the folks who are out there, adapting and thriving despite the changing economy and shifting member behavior). Every session is under 20 minutes, so you can actually fit this into your schedule and walk away with actionable, current tactics.


Inside this episode, I wanted to give you a little taste of what’s to come at the summit—think launching without the hustle, evergreen funnels, using AI and automation to get your time back, low-ticket tripwires, radically simplified tech, and new ways to get your members engaged in a way that brings you joy (not burnout). We’ll also explore how to boost retention without piling on more content, and how to reimagine your own role as a membership leader.


I shared some behind-the-scenes looks at what’s working for myself and these other brilliant creators, including real-world frameworks, tools, and subtle shifts that can lead to some pretty huge results. No guesswork, no gatekeeping—just the honest truth about what it takes to run a successful membership right now.


And I want you to know this event is totally free to attend. Just grab your ticket at whatsworkingnowsummit.com, and you’ll be welcomed into our Facebook group where the fun (and the chance to win prizes!) starts even before the summit kicks off. Once you sign up, you’ll get to meet the speakers, see what goodies they’re sharing, and access even more resources to help you make big moves—without burning out.


If you’re someone who likes to soak up info at your own pace, the All Access Pass is made for you—video replays, transcripts, a private podcast feed for the year, every session’s key takeaways, implementation workbooks, and even a chance for hot seat coaching with me plus a free month or $80 credit in my engagement-focused membership! I’ll be sharing more about this next week, but if you already know you need it, you can secure your spot right now.


Here’s the thing: running a membership shouldn’t feel like you’re guessing blindly or spinning your wheels. This summit is your flashlight. Let’s reset, refocus, and finish this year strong–together.


Ready to reignite your energy and get a peek at what’s actually working? Head over to whatsworkingnowsummit.com to reserve your free ticket, and don’t forget to hit the follow button right here so you don’t miss next week’s episode with even more behind-the-scenes details. I can’t wait to see you inside the summit—and cheer you on as you build the kind of recurring revenue you deserve!

(c) 2025 Sandra De Freitas | SandraDeFreitas.com | All Rights Reserved

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Memberships, Launches and Communities with Sandra De FreitasBy Sandra De Freitas

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