Today on the More Cheese Less Whiskers podcast, we're talking with Jeremy Segal, a commercial photographer from up in Vancouver.

He asked how do you stand out as a photographer, trying to stand out among all the other photographers, and get the attention of the agencies that are hiring to do photography for hotels and commercial photography work.

So we spent the hour having a great conversation about the difference between positioning yourself to be selected and doing the selecting yourself.

When we talk about selecting a single target market, that's what we're talking about, you doing the selecting, not you being selected!

It was a great episode, with lots of ideas, so listen in.

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