Today on the More Cheese Less Whiskers podcast, we're talking with Charles Wallace from California.

This is a great conversation because we dive into the idea of creating a program around all the things Charles has learned about elite performance from his +20 years as a football coach.

As we talked, it became clear that Charles has a passion for coaching quarterbacks. They have a great opportunity to maximize their abilities and opportunities, but it requires discipline and a systems approach to developing their careers.

We outlined how Charles can approach something like this in a way that helps narrow your focus to a single target audience and also create something with an outcome that's worth pursuing.

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