Today on the More Cheese Less Whiskers podcast, we're talking with Greg 'the moose-man' Johnson from Bear Mountain Quest in Michigan, where he owns and runs a pretty unique hog hunting experience.

He's been a member of our Email mastery group for some time, so I've got to work with him on email campaigns before, and today was a great opportunity to dive deeper into what's working and what's been a challenge.

We spent some time talking about the difference between fans, those people interested in following what he's doing, and the customers willing to pay to be a part of it.

Greg has a great story. He's passionate about his business and the people who come to experience the hunt, and we got chance to narrow in that audience, and the right offers to make to them.

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