Today on the More Cheese Less Whiskers podcast, we're talking to Larry Stelley from El Paso, Texas, where he's the President of the Youth Biz Academy, a non-profit helping kids develop an entrepreneurial foundation.

The program started over a year ago and has grown by creating programs to engage young people and get them involved in business and entrepreneurship.

Larry's been looking for different ways to find his market, and we had a great conversation about applying the 8-Profit Activator, using a book to start the conversation, and the approaches we talk about in email mastery to get him in touch with millennial parents who have teenagers and would be keen to join programs on financial literacy, and entrepreneurship.

By the end of the call, we hatched some great ideas for programs that can be created to get more leads.

Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com