Today on the More Cheese Less Whiskers podcast, we're talking with Kim Baillie, owner of FloralArtOnline.com and President of the Florida Art Association based in Australia.

The association has a great opportunity in 2027 as they will host the World Show for the first time in 40 years and Kim's looking to make the most of this by building an online community of people interested in creating art with flowers.

We had a great conversation about the different types of artists in the online community and the work she can do to build a list of prospects for a membership program.

By the end of the call, we had uncovered a great plan to discover those five-star prospects.

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