Today on the More Cheese Less Whiskers podcast, we're talking with Brett Attaway, a solar sales entrepreneur from Utah who's now based in north Florida.

Brett's taken his years of marketing experience to the solar industry in a company he started a little over 3 years ago, and we had a great conversation about the opportunities he has to use this experience in this new sector.

We talked about the three key success factors: finding the right install company, understanding the value of a client, and creating a referral program, and how bringing these together can be a game changer for clients and the company.

There are some great insights and ideas in this episode that apply to many industries, including creating transferable opportunities for customers by offering a price break for a certain volume of panels and incentivizing referrals is unique, making customers the hero and not the company.

Summary

1. The solar industry presents a wealth of opportunities for entrepreneurs, particularly in the residential solar business.
2. Success in the solar industry hinges on three key factors: finding the right install company, understanding the value of a client, and creating a referral program.
3. Selling solar can be a lucrative business despite the challenges, provided it is done correctly.
4. The value of a customer over time is crucial to ensure the success of a solar business.
5. Creative marketing strategies, such as using postcards, can be a valuable asset for a solar company.
6. Offering a price break for a certain volume of panels can create transferable opportunities for customers.
7. Incentivizing referrals by making customers the hero and not the company can boost sales.
8. The journey from marketing to solar offers valuable insights for budding entrepreneurs.
9. Building a team that keeps everyone informed can contribute to the success of a solar business.
10. The Solar Academy provides a non-biased approach to helping solar companies succeed, offering services such as marketing, sales, and business systems and processes.

Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com