Imagine starting a beauty brand with no financial backing, formal training, or industry guidance—armed only with determination and a dream. This is the story of Elizabeth Arden, who transformed her kitchen-made creams into one of the most iconic beauty empires of all time. But it's also the story of so many modern-day indie beauty entrepreneurs.

In this episode of Green Beauty Conversations, Lorraine Dallmeier, Chartered Environmentalist, Biologist and CEO of Formula Botanica explores the parallels between Elizabeth Arden's legacy and today's indie beauty movement.

Tune in now to discover 8 powerful lessons every indie beauty entrepreneur needs to know to build a purpose-driven, impactful brand.

 

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Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram