Focusing on your Profit Activators starts with knowing exactly who you want to serve.

Today on the More Cheese Less Whiskers Podcast, I talked with Michelle Miramontez, who has been in business for over 20 years and works primarily with coaches, consultants, and other service providers.

We started by talking about how she attracts clients and the types of offers she leads with. Then we walked through Profit Activator 1 and discussed narrowing her audience to create a more compelling "who," particularly for her full-service automation packages. We also explored the difference between front-end lead generation and how that relates to long-term relationship building.

As the conversation progressed, we looked at ways Michelle could create compelling "cheese" for each segment of her audience, particularly the distinction between business owners who are already aware of automation versus those who don't even know they need it yet. We also talked about using The Book Strategy to start more meaningful conversations.

This is a great example of applying the 8 Profit Activators in a consulting context where the service is both strategic and technical. You'll see how the right positioning can completely change how people engage with your offers.

Key Takeaways:

1. I delve into Michelle's transformative journey from a real estate agent to a life coach, highlighting how her extensive industry experience and empathetic coaching style merge to empower agents.
2. We explore Michelle's innovative techniques aimed at reducing high dropout rates among new and struggling real estate agents, with a focus on mastering open house strategies for lead generation.
3. Michelle shares insights into her latest venture—a global community of agents launched on July 15—designed to provide continuous support and foster growth in the real estate industry.
4. During our conversation, Michelle reveals her unique conversational framework for open houses, which flips the script on traditional methods, focusing on meaningful interactions rather than just handing out flyers.
5. We discuss the effectiveness of Michelle's system in securing clients through open houses, with her clients seeing success within a short period of applying her methods.
6. Michelle outlines her membership model for agents, offering them resources and support to implement her proven strategies in their real estate practices.
7. Throughout the episode, Michelle and I reflect on the importance of building trust and rapport with potential clients, emphasizing the role of open houses as a powerful tool in the real estate toolkit.

Show Links:

ProfitActivatorScore.com BreakthroughDNA.com 90minutebooks.com