Prevention beats recovery every time, especially when the threat is already inside your walls.

Today on the More Cheese Less Whiskers podcast, I want to share a great conversation with Kevin Donahue. Kevin is the founder and CEO of Stealth Family in Nashville, along with his partners, a former FBI supervisory agent from the Cyber Task Force and a legendary music attorney who's been in Nashville since '87. Together they're bringing enterprise-grade cybersecurity protection to high net worth families and individuals.

Kevin shared that hackers often lurk in your systems for six to 18 months before taking action, waiting for the right moment. The challenge he faces is the same one I see with home warranty companies and insurance providers. Most people only call after something bad happens.

So, we talked about positioning these threats as "avoidable surprises" rather than mistakes, and how focusing on protecting kids and elderly parents creates a natural doorway into the bigger conversation about all the ways families are vulnerable.

We also explored the idea of covering even the sloppiest cybersecurity habits, making protection easy for people who don't want to change their behavior.

If you're in any business where prevention is the product, there's a lot to think about here.

Key Takeaways:

1. The average hacker is already in your system right now, quietly watching for 6-18 months before they strike at the perfect moment—a home purchase, a wire transfer, a death in the family.

2. Calling threats "avoidable surprises" instead of "biggest mistakes" completely changes how people respond. Nobody admits to making mistakes, but everyone wants to avoid a surprise.

3. There's no 911 for cybercrime. The sheriff can't help, the feds won't touch it unless you've lost a quarter million, and by the time you call for help, it's usually too late.

4. The biggest leap in "know, like, trust" isn't getting people to trust you. It's getting them to know you exist in the first place.

5. When your product is complex, find a doorway: focusing on protecting kids or elderly parents opens the conversation to everything else a family needs.

6. The best prevention businesses don't ask people to change their behavior. They promise to cover even the sloppiest habits, like a pill that lets you lose weight without dieting.

Show Links:

ProfitActivatorScore.com BreakthroughDNA.com 90minutebooks.com