Email marketing is a powerful tool for talking to your fans, but it's easy to get sucked into bad practices. But not if you know how to spot them...

 

In this episode of Creative Juice, we're diving deep into our email inbox, examining emails from major artists like Ariana Grande, Nicki Minaj, Taylor Swift, and more to bring you the best (and worst) practices in the industry! Learn from the good, the bad, and the downright scary so that you can use these real-world examples to refine your own email strategy.

 

If you're ready to stop making common industry email marketing mistakes and start leveraging email to its fullest, this episode will show you how to engage your fans effectively, drive sales strategically, and tell compelling stories that keep your list engaged!

 

DISCOVER:

1. How HTML Is Killing Your Emails

2. Missed Opportunities Around Holidays For Sales And How To Seize Them

3. Why Major Artists Never Nail The Right Frequency In Their Email Marketing

4. Storytelling Techniques To Better Nurture Your Fans

5. Why Using Email As A Channel For Teasers Is A Misstep Many Artists Make

 

RESOURCES:

Learn Email Marketing for Musicians Inside IndiePRO

Listen To IndieAward Winner, Amanda Duncan!

Hubspot: Plain Text vs. HTML Emails: Which Is Better?

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