This episode is sponsored by: My Financial Coach

You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals.

Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you. _________ More and more physicians are seeking autonomy through direct pay models, aesthetics, concierge, telemedicine, and niche cash-based practices. But how do you market yourself without burning out?

In this episode, Dr. Mike Woo-Ming breaks down the top three content platforms for building a medical business or personal brand: YouTube, Podcasting, and Webinars.

He explains the strengths and trade-offs of each, shares real-world examples from his own journey, and provides a step-by-step action plan to help you choose your platform and get started—even if you’re still in clinical practice.

Whether you're aiming to build visibility, trust, or conversions, this episode helps you take strategic steps toward practicing medicine on your own terms.

Three Actionable Takeaways:

1. Start Small, But Start Now You don’t need fancy gear or a big audience. Pick one platform and stay consistent for 90 days.

2. Choose Based on Your Goals

   • Want to build authority? Start a podcast or YouTube channel.

   • Need more leads? Leverage YouTube’s search engine power.

   • Ready to sell a coaching program or course? Use webinars to convert.

3. Stack Strategically Record a podcast → Film it for YouTube → Promote your webinar across both platforms for maximum reach and ROI.

🎧 About the Host

Dr. Mike Woo-Ming is a physician entrepreneur with over 20 years of experience, having built and sold multiple seven-figure companies. He currently leads Executive Medical, a clinic specializing in age management and aesthetics. Through BootstrapMD, he mentors other physicians in launching businesses, building content platforms, and reclaiming autonomy in their careers.

👥 Connect with Dr. Mike

• 🌐 Website: www.bootstrapmd.com

🎙 Podcast Network: Doctor Podcast Network