How can military-honed resilience and positive psychology supercharge physician leadership? 

In this episode of Bootstrap MD, host Dr. Mike Woo-Ming interviews Dr. Christopher Colombo, as he shares his path from elementary school dreams of medicine to active-duty training, and his post-retirement "Lego break" before embracing part-time ICU night shifts and executive coaching. Inspired by a fellow physician's transition, he pursued training in executive and positive psychology coaching to address the personal-professional overlaps that frustrated him—like compartmentalizing life domains without recognizing the "you" as the common denominator. 

The discussion dives into military lessons on resilience (e.g., Army-adopted programs from UPenn's Barbara Fredrickson), the pitfalls of large-organization training, and why authenticity matters in leadership. Dr. Colombo offers mindset shifts for new leaders: acknowledge emotions and relationships, control primitive responses via storytelling, and use techniques like drafting "flame emails" to yourself. He emphasizes building trust through personal "why" alignment and avoiding cognitive traps like "should" or "must." A vital listen for physicians eyeing leadership or coaching, blending clinical credibility with life-changing insights.

Three Actionable Takeaways:

1. Acknowledge Emotions in Leadership – Suppress less, embrace more: Build relationships by understanding your team's personal "why" and framing missions accordingly. Control reactions by pausing to re-story stimuli (e.g., "That driver isn't plotting against me") before responding.

2. Draft 'Flame Emails' to Yourself – When rage hits from an email, reply to your own address, vent fully, then step away. Return calmer to craft (or delegate) a measured response—preventing regrettable sends and honing emotional regulation.

3. Pursue Authentic Alignment – Identify your core values (e.g., excellence over winning) to bridge personal and professional life. Seek a "cognitive sparring" partner for breakthroughs, ensuring you're effective, not just right.

About the Show:

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. 

Tune in weekly at  http://bootstrapmd.com 

About the Guest:

Dr. Christopher Colombo is a retired Army critical care physician with 24 years of service, including deployments, is co-founder and president of Functional Mentoring (functionalmentoring.com). A former department chief and program director, he blends executive and positive psychology coaching to mentor physicians, focusing on resilience, emotional control, and aligning personal-professional values. 

Email: [email protected]

Website: https://functionalmentoring.com Book a free 45-minute cognitive sparring session via the website.

 About the Host:

Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect: www.https://www.bootstrapmd.com 

 Want to start a podcast? Check out the Doctor Podcast Network!

What does it take for a geriatrician to become a healthcare innovator impacting millions? 

In this episode, Dr. Mike Woo-Ming sits down with Dr. Michael Fang to share his journey from practicing medicine to co-founding Base10, an infection control software that saved lives in 150 nursing homes during the COVID pandemic, generating over $35M before its acquisition. He also co-founded Inosphere, impacting 7M mental health patients in the UK, Ireland, and Scotland. Now, as Chief Strategy Officer at Northwestern’s Feinberg School of Medicine and CEO of Rise Health, Dr. Fang is redefining health insurance for independent physicians and medical practices. He discusses leveraging physician skills for entrepreneurship, the unmet need for affordable health plans, and the power of community through WeCare IPA. This episode is packed with insights for physicians looking to break free from traditional practice and create scalable impact.

Three Actionable Takeaways:

1. Leverage Your Physician Skills for Entrepreneurship – Apply your ability to process information, communicate effectively, and make quick decisions to entrepreneurial ventures. Start small, using your clinical income to fund initial projects, and don’t wait for an MBA to jump in.

2. Explore Health Plan Solutions for Independence – If you’re an independent physician or running a small practice, investigate Rise Health’s health captive model to reduce insurance costs for you, your staff, and their families, removing barriers to starting your own practice.

3. Join a Supportive Community – Engage with communities like WeCare IPA to access benefits like discounted specialty medications for your patients, even if you don’t need Rise Health’s insurance, to enhance your practice’s efficiency and impact.

About the Show:

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. 

Tune in weekly at  http://bootstrapmd.com 

About the Guest

Dr. Michael Fang is a geriatrician, internist, and serial entrepreneur with a passion for democratizing healthcare. As co-founder and CEO of Base10, he developed infection control software used by 150 nursing homes during the COVID pandemic, generating $35M in revenue before its acquisition. He co-founded Inosphere, addressing social determinants of health for 7M mental health patients in the UK, Ireland, and Scotland. Currently, Dr. Fang serves as Chief Strategy Officer at Northwestern’s Feinberg School of Medicine Institute of AI in Medicine and leads Rise Health, a health plan for independent physicians. His expertise lies in healthcare innovation, informatics, and creating scalable solutions for systemic challenges.

• LinkedIn: linkedin.com/in/michael-fang-md-382b2341 

• Website: base10genetics.com

About the Host:

 Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect: www.https://www.bootstrapmd.com 

 Want to start a podcast? Check out the Doctor Podcast Network!

In this episode, host Dr. Mike Woo-Ming exposes the "great physician money lie"—that high income automatically leads to wealth—and shares transformative insights from the book "The Wealth Ladder." Drawing from his 20+ years as a physician entrepreneur, he explains why many doctors earning $300,000+ live paycheck to paycheck, trapped in lifestyle inflation and employee mindsets.

 Dr. Woo-Ming breaks down the four levels of the wealth ladder, from financial insecurity to true freedom, and provides a simple formula to calculate your net worth. He emphasizes shifting from trading time for money to building income-producing assets, like businesses or investments, while avoiding common pitfalls like overspending. With practical advice on developing an owner mindset, pursuing financial education, and taking action—such as attending conferences like PID Con—this episode empowers physicians to reclaim control, reduce stress, and build lasting wealth beyond their salaries.

Three Actionable Takeaways:

1. Calculate Your True Net Worth: Subtract all liabilities (debts, loans) from assets (savings, investments, property) to determine your wealth level; aim to match your lifestyle to net worth, not income, to avoid financial stress.

2. Shift to an Owner Mindset: Stop trading time for money by building skills for income-producing assets, like consulting, online courses, or cash-pay practices; focus on value creation untied to hours worked.

3. Invest in Financial Education: Read books like "The Wealth Ladder," join physician groups on financial independence, attend conferences (e.g., PID Con), and learn from mentors to avoid common pitfalls and accelerate asset-building.

About the Show:

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. 

Tune in weekly at  http://bootstrapmd.com 

About the Host:

 Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect: www.https://www.bootstrapmd.com 

 Want to start a podcast? Check out the Doctor Podcast Network!

This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.

Visit t https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

———————

In this episode of Bootstrap MD, host Dr. Mike Woo-Ming welcomes Andrew Newland, to share his entrepreneurial journey from landscaping to marketing, driven by personal health challenges that led him to focus exclusively on the functional medicine space. He breaks down key SEO pillars—technical, content, and local optimization—explaining how practices can rank higher on Google by creating valuable, patient-focused content like blog posts on symptoms and treatments. The discussion covers common pitfalls, the importance of community involvement beyond digital efforts, and adapting to AI's impact on search rankings. Andrew offers practical tips, including free website evaluations and his book on digital marketing for functional practices. This episode is essential for physician entrepreneurs seeking to grow their visibility, attract ideal patients, and achieve sustainable business success.

Three Actionable Takeaways

1. Optimize Your Website for SEO Basics – Ensure your site has fast loading times, mobile responsiveness, and HTTPS security; integrate keywords naturally into content like blog posts on common symptoms (e.g., fatigue, hormone imbalance) to improve Google rankings without over-optimizing.

2. Create High-Quality, Patient-Focused Content – Write or outsource educational articles and videos addressing patient pain points, such as "What causes chronic fatigue?" or location-specific issues like altitude sickness in Colorado, to build trust and drive organic traffic.

3. Get Involved in Your Community – Beyond digital marketing, sponsor local events, host talks at gyms on health topics, or network to gain face-to-face exposure; combine this with AI-adapted SEO to stand out in search results and attract ideal patients.

About the Show:

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at  http://bootstrapmd.com 

Andrew Newland is the founder and CEO of Functional Medicine Marketing, a digital agency dedicated to helping functional and integrative medicine clinics grow their visibility and attract ideal patients. With a background in communications and entrepreneurship, Andrew transitioned from running a landscaping business in Colorado Springs to focusing on marketing after personal health challenges led him to embrace functional medicine. His agency, previously Six IT Marketing (inspired by Alice in Wonderland’s “six impossible things”), specializes in SEO-first strategies designed for longevity, leveraging technical optimization, high-quality content, and local SEO. Andrew is also the author of Digital Marketing & SEO for Functional Medicine Practices, available on Amazon and as a free e-copy at functionalmedmarketing.com, where he offers free website evaluations to help physicians optimize their online presence.

Website: https://functionalmedmarketing.com

About the Host:

 Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect: www.https://www.bootstrapmd.com 

 Want to start a podcast? Check out the Doctor Podcast Network!

This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.

Visit https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

———————

In this episode of Bootstrap MD, host Dr. Mike Woo-Ming, shares his proven Four P Framework to revolutionize physician branding: Positioning, Presence, Proof, and Premium. Through real-world examples, he contrasts two dermatologists—one struggling with low-cost deals and outdated facilities, the other thriving with premium pricing and a six-month waitlist—highlighting how branding shapes perception and profitability. Dr. Ming explains how to position yourself as a specialist for a specific audience, maintain a consistent online and offline presence, build trust with compelling proof like patient testimonials and media features, and deliver a premium experience that justifies higher rates. He also warns against common pitfalls like appealing to everyone, inconsistent messaging, and competing on price alone. This episode is a must-listen for physicians aiming to attract better patients, increase revenue, and enjoy a fulfilling practice.

Three Actionable Takeaways:

1. Define Your Positioning – Use the formula "I help [specific audience] achieve [specific result] without [specific pain point]." For example, "I help women over 35 regain energy through hormone therapy without endless doctor visits." Write your positioning statement using this framework to clarify your niche and attract ideal patients.

2. Ensure Consistent Presence – Audit your website, Google My Business, LinkedIn, and social media for inconsistencies in photos, messaging, or visuals. Fix the three biggest discrepancies this week to create a cohesive brand that builds recognition and trust.

3. Build Trust with Proof – Reach out to three recent patients with measurable outcomes and request testimonials or video reviews. Write a three-sentence personal story using the Challenge-Journey-Mission framework to share why you became a physician, fostering an emotional connection with patients.

About the Show:

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at  http://bootstrapmd.com 

About the Host:

 Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect: www.https://www.bootstrapmd.com 

 Want to start a podcast? Check out the Doctor Podcast Network!

This episode is sponsored by: My Financial Coach

You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.

Visit https://myfinancialcoach.com/bootstrapmd/  to meet your financial coach and find out if concierge planning is right for you.

____________

In this episode, host Dr. Mike Woo-Ming, explores the mental barriers preventing physicians from thriving as entrepreneurs. Dr. Woo-Ming shares his wake-up call from a grueling Christmas morning ER shift, highlighting the pitfalls of a risk-averse, perfectionist mindset ingrained by medical training. He outlines three transformative mindset shifts: moving from perfectionism to iteration, transitioning from clinician to CEO, and embracing collaboration over scarcity. Through stories of building cash-based clinics and a test-prep company, he emphasizes creating systems for value-based revenue, delegating tasks, and learning from competitors. Dr. Woo-Ming offers practical tools like the Goal Getting Six system and CEO time-blocking to help physicians build sustainable businesses while maintaining clinical excellence. This episode is vital for healthcare professionals seeking to overcome burnout, regain autonomy, and build wealth through entrepreneurship.

Three Actionable Takeaways:

1. Embrace Iteration Over Perfection – Start your business imperfectly and refine it with real patient feedback. Done beats perfect; focus on solving problems rather than flawless execution to build momentum and grow sustainably.
2. Transition to a CEO Mindset – Delegate routine tasks to staff and create systems to work on your business, not in it. Invest in training mid-level providers to free up time, ensuring your practice runs without you as the bottleneck.
3. Adopt a Collaborative Approach – Shift from a scarcity mindset to one of abundance by learning from competitors’ successes and failures. Research market demands and differentiate your services to create value and build lasting relationships.

About the Show:

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at  http://bootstrapmd.com 

About the Host:

 Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect: www.https://www.bootstrapmd.com 

This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.

Visit  https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

———————

In this episode of Bootstrap MD, host Dr. Mike Woo-Ming talks about how ChatGPT can help doctors and other healthcare professionals in their work. Addressing skeptics, he outlines 10 real-world applications of AI in his practice, including telemedicine documentation, patient education, email responses, and marketing content creation. Dr. Woo-Ming emphasizes using ChatGPT as a tool to work smarter, not harder, while maintaining strict privacy standards (no patient data input). From crafting simplified patient instructions to drafting legal agreements and analyzing business expenses, he demonstrates how AI saves time, reduces burnout, and enhances productivity. This episode is a must-listen for physicians seeking practical ways to integrate AI into their workflows and reclaim time for what matters most.

Three Actionable Takeaways

1. Streamline Documentation with Templates – Use ChatGPT to create de-identified SOAP note templates for common conditions (e.g., erectile dysfunction, weight management) to cut charting time from 10 minutes to under 2 minutes, ensuring compliance with workplace AI policies.

2. Enhance Patient Education – Prompt ChatGPT to explain treatments like tirzepatide at a sixth-grade reading level to improve patient compliance and reduce side-effect-related dropouts, tailoring outputs to your practice’s needs.

3. Optimize Business Operations – Leverage ChatGPT for financial analysis (e.g., identifying overspending in software subscriptions) or drafting job postings and SOPs to save costs and improve hiring efficiency, always reviewing outputs for authenticity.

About the Show

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at  http://bootstrapmd.com  

About the Host:

 Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect: www.https://www.bootstrapmd.com 

Want to start a podcast? Check out the Doctor Podcast Network!

This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.

Visit https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

———————

Are your business goals holding you back? In this episode of Bootstrap MD, Dr. Mike Woo-Ming, shares a game-changing mindset shift for healthcare professionals tired of unpredictable revenue and burnout. Drawing from his experience building seven-figure businesses, Dr. Woo-Ming explains why focusing on systems, not goals, is the key to sustainable success. He breaks down why goal-only thinking creates feast-or-famine cycles, feelings of failure, and vulnerability to real-world variables like staff turnover or market shifts. Through practical examples—like patient acquisition, content marketing, hiring, and investment systems—Dr. Woo-Ming offers a four-step framework to systemize your practice or side hustle. This episode is packed with actionable strategies to help physicians take control of their income, time, and freedom by building reliable, repeatable processes.

Three Actionable Takeaways:

1. Define Specific, Measurable Outcomes – Set clear but flexible goals (e.g., "10 paying coaching clients in 60 days") to guide your system-building without micromanaging every detail.

2. Focus on Repeatable Inputs – Identify and schedule consistent weekly tasks (e.g., outreach to 5 leads, creating 1 video) that drive your outcomes, ensuring control over what you can predictably execute.

3. Track Inputs, Not Just Results – Monitor weekly system tasks (e.g., discovery calls booked, content published) using simple tools like Google Docs or Loom to ensure consistency and improve outcomes over time.

About the Show:

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at  http://bootstrapmd.com 

About the Host:

 Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect: www.https://www.bootstrapmd.com 

  Want to start a podcast? Check out the Doctor Podcast Network!

This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity.

Visit https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

_____________

Can buying a business be the key to achieving your entrepreneurial dreams as a physician? In this episode, Dr. Mike Woo-Ming, dives into the world of business acquisitions as a faster, less stressful alternative to starting from scratch. He compares offline businesses (like med spas, urgent cares, or even non-healthcare ventures like restaurants) with online businesses (such as e-commerce stores, coaching platforms, or SaaS companies), outlining their unique benefits and risks. Dr. Woo-Ming shares lessons from his own successes—like acquiring a profitable medical clinic—and pitfalls, including a failed online marketing venture. He provides practical guidance on evaluating deals, from analyzing financials and customer retention to assessing location and scalability. With a detailed due diligence checklist, this episode equips physicians with the tools to make informed acquisition decisions that align with their time constraints, lifestyle goals, and desire for financial independence.

Three Actionable Takeaways:

1. Perform Thorough Due Diligence – Review at least two years of financials (P&L, balance sheets, cash flow statements), verify traffic and conversion metrics for online businesses, and insist on live screen-sharing to confirm data authenticity.

2. Assess Business Fit for Your Lifestyle – Choose offline businesses for hands-on involvement and tangible assets, or online businesses for location freedom and scalability, based on your career stage and personal goals.

3. Leverage Your Network and Experts – Explore opportunities through platforms like BizBuySell or Empire Flippers, tap into medical networks for unlisted deals, and consult CPAs and attorneys to avoid costly oversights.

About the Host:

 Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Website: www.bootstrapmd.com

Podcast Network: Doctor Podcast Network

LinkedIn: https://www.linkedin.com/in/mike-woo-ming

You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals.

Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you. _________ More and more physicians are seeking autonomy through direct pay models, aesthetics, concierge, telemedicine, and niche cash-based practices. But how do you market yourself without burning out?

In this episode, Dr. Mike Woo-Ming breaks down the top three content platforms for building a medical business or personal brand: YouTube, Podcasting, and Webinars.

He explains the strengths and trade-offs of each, shares real-world examples from his own journey, and provides a step-by-step action plan to help you choose your platform and get started—even if you’re still in clinical practice.

Whether you're aiming to build visibility, trust, or conversions, this episode helps you take strategic steps toward practicing medicine on your own terms.

1. Start Small, But Start Now You don’t need fancy gear or a big audience. Pick one platform and stay consistent for 90 days.

2. Choose Based on Your Goals

   • Want to build authority? Start a podcast or YouTube channel.

   • Need more leads? Leverage YouTube’s search engine power.

   • Ready to sell a coaching program or course? Use webinars to convert.

3. Stack Strategically Record a podcast → Film it for YouTube → Promote your webinar across both platforms for maximum reach and ROI.

Dr. Mike Woo-Ming is a physician entrepreneur with over 20 years of experience, having built and sold multiple seven-figure companies. He currently leads Executive Medical, a clinic specializing in age management and aesthetics. Through BootstrapMD, he mentors other physicians in launching businesses, building content platforms, and reclaiming autonomy in their careers.

• 🌐 Website: www.bootstrapmd.com

🎙 Podcast Network: Doctor Podcast Network