In this podcast, Cole talks about what it means to produce value, proof and connection content to your audience, because as you guys know as an online fitness coach is and as online entrepreneurs, in order to get somebody to purchase off you they need to know, like and trust you which means you need to be producing these three types of content but so many people are confused on what these pieces of content should have in them and how to deliver them. Well, if you have ever struggled with that in the past this is your solution.